AI is no longer just a buzzword; it's a line item on the budget. But how do you evaluate its ROI? This guide provides a non-technical framework for financial leaders.

We break down the three critical questions to ask before funding any AI project: 1. What is the business process we are augmenting or automating? 2. How will we measure the 'before' and 'after' state? 3. What is the cost of inaction? Answering these will help you move from speculative tech spending to strategic, revenue-focused investments.