Many Minimum Viable Products are dead on arrival. Why? Because they are built with a 'project' mindset—a finite scope, a fixed end date, and success measured by delivery.

A true product mindset, however, focuses on continuous value creation. An MVP is not the final step; it's the first step in a long journey of learning and iteration. This article outlines how to shift your organization's thinking from building projects to launching products that evolve and capture market share over time.